June 2022
What's inside

neon updates

👀 neontoolsPro

This is only a very quick spoiler because we can't leak you exact details at this point yet. 

However, you can look forward to more information about the neontoolsPro package soon. You heard it here first 👀

💀 Hashtag analzyer resurrection

Savvy Neontools users have noticed that our Hashtag Analyzer was down for a few days. We have upgraded our capacities and were forced to tweak a few settings.

This means that from now on you have to link your Facebook and Instagram business/creator accounts. Even if you had your accounts connected you might have to reconnect them ☝️

Follow us on Twitter to be notified about incidents and updates in real time: @neoninternet

🎥 Scavenger hunts are taking over

Scavenger hunts are not only a childhood memory but also the bread and butter of many Web3 projects/marketing campaigns🔭🏝️
This gamification of user experiences could quickly gain popularity in the mainstream as well, as we already noted in our blog post about "Marketing in the Metaverse." Be prepared!

If you're not quite sure what we mean by scavenger hunts, check out our explanation video:

web2&web3 news

🕺 The good & the bad side of NFT NYC

During the 4th annual NFT.NYC conference we saw over 1500 "experts" 😉 speak on blockchain, gaming, technology, and more.

While the gathering of builders and experts is important for the web3 space, there is something else that is perhaps even more important: The coming together of the community and the living of a common culture 🕺🏼💃🏾

And it seems there were dozens of great community events that leave you wanting more. Be it the appearance of Eminem and Snoop Dogg at Apefest, the theme parties of Azuki and 10ktf or creative consumer experiences at the Doodles.

But we know that not everything is always as it seems on Social Media. So here's a slightly different take to balance things out 👇

 ⚖️ EU updates ‘Code of Practice on Disinformation’

We don't usually include political news in our newsletter, BUT...
this news (or rather this code of practice) affects every one of us, and everyone should also deal with it to a minimum 🤔

However, we want you to form your own personal opinion about what is written in this publication. Therefore, here a the direct link: Code of Practice

Stay open, critical, and informed.

marketing & sm trends

📖 Small business marketing trends

Even though Facebook and Instagram remain the main Social Media platforms for small businesses, TikTok continues to rise in popularity, especially regarding creativity and storytelling.

In this survey by HelloAlice, you will gain further insides into how other small businesses perceive various Social Media platforms and also which trends can be derived from the responses. Must read for active marketers 👍

📱 Most effective LinkedIn post types

Talking about Social Media platforms and their effectiveness for small businesses: Let's talk LinkedIn for a second ☝️

It may come as a bit of a surprise to some, but LinkedIn has been displaying record levels of engagement in recent months. For many, LinkedIn had already been pronounced dead. But now the platform is enjoying more and more general popularity.

If you want to profit from this new hype, take a look at which content is currently working particularly well on LinkedIn 📊

past newsletters

Check out what you might have missed

In case you missed a newsletter or want to look up articles, blog posts, and news from the past, we created a collection of our newsletters on a neon.link page. You can find all the links and recent content on neon.link/newsletter.